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New Tennessee Distillery Law Simplifies Retail Bottle Sales, Tastings and Merchandise Sales
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New Tennessee Distillery Law Simplifies Retail Bottle Sales, Tastings and Merchandise Sales

08.13.13
Tennessee distillery owners celebrated many victories from the new 2013 Tennessee distillery law.

One important operational problem was not specifically addressed in the new law. We thought the new law fixed the problem. However, until today, August 13, 2013, the Tennessee ABC had not weighed in on the issue.

Previously, distilleries could sell bottles of Tennessee whiskey made at the distillery, offer tastings of the distillery's whiskey for free and sell t-shirts and other merchandise.

Problem was, a distillery had to physically separate each as separate businesses. Distilleries had to have three separate stores to sell bottles, taste whiskey and sell merchandise. The logistics of POS systems, staffing and other issues was a real problem.

The new Tennessee distillery law removes the requirement for a separate retail liquor store license at distilleries. We saw this as eliminating the three store rule, and we now know, the Tennessee ABC agrees.

Below is from the ABC:

- Question:  Can a manufacturer-retailer under PC 445 sell merchandise, do tastings, and sell alcohol all in the same room and with the same cash register?

- Answer:  Yes.  Since they can sell alcohol on their premises without a retail license under PC 445, then the restriction that retail licensees can only sell alcoholic beverages would not apply and the manufacturer-retailer could sell merchandise, do tastings and sell alcohol all in the same room and with the same cash register.

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