Tennessee Liquor Stores Given Free Booze for Tastings

Tennessee Liquor Stores Given Free Booze for Tastings

The Tennessee Wine in Grocery Stores law was a game changer on many levels.  One obscure victory for retail liquor stores is the ability for distilleries and importers to donate product for tastings at retail liquor stores.

Tennessee liquor stores earned the right to conduct tastings in 2011.  We blogged about the new law here.

The Tennessee ABC cracked down on free liquor beginning on July 1, 2014.  Only nonprofits and liquor stores tastings can receive free liquor under Tennessee law.

The crackdown on free liquor was a big change for the Tennessee liquor industry.  Reminds us of a classic Beastie Boy tune about rebellion:

Yo ho ho and a pint of Brass Monkey
And when my girlie shakes her hips she sure gets funky
Skirt chasin', free basin', killin' every village
We drink and rob and rhyme and pillage

Retail liquor stores scored a number of huge victories in the WIGS battle and we commend their lobbyist David McMahan for making the best out of WIGS. Grocers cannot conduct tastings, much less receive free product for doing so.

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